THE PROFESSIONAL'S GUIDE TO TEXT MESSAGE ETIQUETTE

If text messaging started as a personal communication tool between friends and family, how has this highly casual medium come to dominate business? Because it works. Studies show that 91% of adults keep their smartphone within arm’s reach and 90% of texts are read within three minutes of delivery. Clearly professional texting is the most effective way to grab your customer or colleague’s attention. The catch? Real-time business texting can quickly turn to faux pas and off-brand interactions that threaten reputation and customer experience.

Don’t worry – this ebook can help.

You’ll find:

● Why text messaging is the new email
● Risks of poorly managed business SMS
● How to separate business & personal messages
● 10 best practices for professional texting