THE PROFESSIONAL'S GUIDE TO TEXT MESSAGE ETIQUETTE

If text messaging started as a personal communication tool between friends and family, how has this highly casual medium come to dominate business? Because it works. Studies show that 91% of adults keep their smartphone within arm’s reach and 90% of texts are read within three minutes of delivery. Clearly professional texting is the most effective way to grab your customer or colleague’s attention. The catch? Real-time business texting can quickly turn to faux pas and off-brand interactions that threaten reputation and customer experience.